{"id":10636,"date":"2025-08-24T22:41:02","date_gmt":"2025-08-24T20:41:02","guid":{"rendered":"https:\/\/salondata.fr\/?page_id=10636"},"modified":"2025-09-03T19:55:21","modified_gmt":"2025-09-03T17:55:21","slug":"interview-groupe-la-poste-2025-08-24","status":"publish","type":"page","link":"https:\/\/salondata.fr\/index.php\/interview-groupe-la-poste-2025-08-24\/","title":{"rendered":"interview-groupe-La Poste-2025-08-24"},"content":{"rendered":"\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Interview du Groupe La Poste<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Sponsor Gold du salon de la data ET DE l'ia 2025<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Dans le cadre de l’\u00e9dition 2025 du Salon de la DATA et de l’IA, Pierre-Etienne BARDIN<\/span><\/a><\/strong>, Chief Data Officer du Groupe La Poste<\/span><\/a><\/strong>, nous pr\u00e9sente sa soci\u00e9t\u00e9 et les motivations qui les am\u00e8nent \u00e0 \u00eatre sponsor Gold\u00a0<\/strong>du salon.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tGroupe La Poste<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tGroupe La Poste<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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1. Pouvez-vous pr\u00e9senter succinctement votre soci\u00e9t\u00e9, ainsi que son aCTIVIT\u00e9?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Le groupe La Poste<\/strong>, soci\u00e9t\u00e9 anonyme \u00e0 capitaux 100% publics, est d\u00e9tenu par deux actionnaires : la Caisse des D\u00e9p\u00f4ts (66%) et l’\u00c9tat (34%). En se rapprochant de la Caisse des D\u00e9p\u00f4ts, La Poste vise des synergies profitables \u00e0 divers projets tels que la lutte contre les fractures territoriales, la logistique urbaine, la transformation num\u00e9rique des territoires, et la transition \u00e9nerg\u00e9tique et \u00e9cologique.<\/p>

Entreprise \u00e0 mission depuis 2021, La Poste<\/strong> a transform\u00e9 son mod\u00e8le strat\u00e9gique en y int\u00e9grant de nouveaux services de proximit\u00e9, des offres responsables de bancassurance, des solutions digitales de confiance, et des services en sant\u00e9.<\/p>

Elle investit \u00e9galement dans la d\u00e9carbonation des transports et la modernisation de son r\u00e9seau.<\/p>

Sa strat\u00e9gie est centr\u00e9e sur l\u2019accompagnement des transitions \u00e9cologique, num\u00e9rique, territoriale et d\u00e9mographique, faisant de l\u2019engagement soci\u00e9tal la pierre angulaire de son avenir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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2. Pourquoi participer \u00e0 cette nouvelle \u00e9dition ? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La participation du groupe La Poste<\/strong> \u00e0 cette nouvelle \u00e9dition du salon d\u00e9di\u00e9 \u00e0 la data et \u00e0 l\u2019IA refl\u00e8te sa volont\u00e9 de demeurer \u00e0 l’avant-garde des innovations technologiques et de la transformation num\u00e9rique.<\/p>

En engageant la collecte, l\u2019analyse et l\u2019exploitation des donn\u00e9es, La Poste<\/strong> cherche \u00e0 optimiser ses services, anticiper les besoins de ses clients et offrir des solutions personnalis\u00e9es et efficaces. Cet \u00e9v\u00e9nement offre ainsi une opportunit\u00e9 pr\u00e9cieuse de partager son expertise en mati\u00e8re de data et d\u2019IA aupr\u00e8s de nombreux, permettant d\u2019\u00e9changer sur les meilleures pratiques en termes de transformations num\u00e9riques et de partager ses derni\u00e8res avanc\u00e9es technologiques.<\/p>

La pr\u00e9sence au salon t\u00e9moigne aussi de son engagement \u00e0 contribuer activement aux transformations num\u00e9riques de la soci\u00e9t\u00e9, des entreprises et des organisations tant au niveau national que local.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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3. qu'appr\u00e9ciez-vous en particulier ?\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Leader de la proximit\u00e9 engag\u00e9e, et fort de plus de 10 ans de transformation autour de la data et l\u2019IA, elle agit au quotidien pour rester demain une entreprise pionni\u00e8re, utile et p\u00e9renne, capable d\u2019entra\u00eener avec elle tous les acteurs de son \u00e9cosyst\u00e8me.<\/p>

La participation du groupe La Poste<\/strong> \u00e0 ce salon d\u00e9di\u00e9 \u00e0 la data et \u00e0 l\u2019IA s\u2019inscrit dans sa volont\u00e9 de se positionner \u00e0 l’avant-garde des innovations technologiques et de la transformation num\u00e9rique.<\/p>

En effet, la collecte, l\u2019analyse et l\u2019exploitation des donn\u00e9es sont devenues des leviers essentiels pour optimiser ses services, anticiper les besoins de ses client\u00e8les et offrir des solutions toujours plus personnalis\u00e9es et efficaces tout en respectant un cadre \u00e9thique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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4. quel changement marquant avez-vous observ\u00e9 ces 10 derni\u00e8res ann\u00e9es ? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Au cours des dix derni\u00e8res ann\u00e9es, plusieurs \u00e9volutions majeures ont marqu\u00e9 la soci\u00e9t\u00e9. La num\u00e9risation rapide a transform\u00e9 les modes de vie et de travail, notamment dans la communication et les services.<\/p>

La crise sanitaire li\u00e9e au Covid en a \u00e9t\u00e9 l\u2019un des acc\u00e9l\u00e9rateurs. La prise de conscience \u00e9cologique s’est intensifi\u00e9e, poussant \u00e0 des comportements plus responsables et des politiques durables. Les technologies de l’information ont r\u00e9volutionn\u00e9 l’acc\u00e8s \u00e0 l’information et la consommation m\u00e9diatique, avec l’essor des plateformes de streaming et des m\u00e9dias en ligne. Les transitions d\u00e9mographiques et g\u00e9n\u00e9rationnelles ont impos\u00e9 de nouveaux paradigmes de travail, comme le t\u00e9l\u00e9travail.<\/p>

Ces transformations ont fa\u00e7onn\u00e9 une soci\u00e9t\u00e9 en constante \u00e9volution, o\u00f9 l’innovation et l’adaptation sont essentielles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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5. quelles solutions pr\u00e9senterez-vous le 16 septembre 2025 ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nous pr\u00e9senterons diverses solutions et offres promouvant notre expertise.<\/p>

L\u2019objectif \u00e9tant de d\u00e9montrer notre capacit\u00e9 \u00e0 utiliser ces technologies pour acc\u00e9l\u00e9rer la transformation de l\u2019entreprise et \u00e0 adresser des solutions pour nos clients B2B et B2C.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Interview du Groupe La Poste Sponsor Gold du salon de la data ET DE l’ia 2025 Dans le cadre de l’\u00e9dition 2025 du Salon de la DATA et de l’IA, Pierre-Etienne BARDIN, Chief Data Officer du Groupe La Poste, nous pr\u00e9sente sa soci\u00e9t\u00e9 et les motivations qui les am\u00e8nent \u00e0 \u00eatre sponsor Gold\u00a0du salon. 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