{"id":3476,"date":"2019-07-22T12:02:05","date_gmt":"2019-07-22T10:02:05","guid":{"rendered":"https:\/\/salondata.fr\/?p=3476"},"modified":"2019-07-27T10:43:18","modified_gmt":"2019-07-27T08:43:18","slug":"conf_bd","status":"publish","type":"post","link":"https:\/\/salondata.fr\/index.php\/2019\/07\/22\/conf_bd\/","title":{"rendered":"Conf_BD"},"content":{"rendered":"\t\t
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Retour d\u2019exp\u00e9rience : comment le Groupe Beaumanoir hyper-personnalise l\u2019exp\u00e9rience client<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Salle Business & Decision
10h45 - 11h15<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Le Groupe Beaumanoir en chiffres, c\u2019est 5 marques (Bonobo, Br\u00e9al, Cache-Cache, Morgan et Scottage), 1 500 points de vente en France, des millions de clients, des centaines de millions de tickets\u2026 et un \u00e9norme volume de donn\u00e9es \u00e0 valoriser ! 1 obsession : l’exp\u00e9rience client multicanale sous toutes ses formes.\u00a0
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Apr\u00e8s quelques mois de d\u00e9veloppement, le projet r\u00e9alis\u00e9 permet non seulement l’hyper-personnalisation des campagnes multicanales mais aussi l\u2019optimisation des promotions et du service client. Le privacy-by-design est plac\u00e9 au c\u0153ur de la d\u00e9marche projet, ce qui a permis de concevoir des solutions originales et efficaces pour une gestion personnalis\u00e9e des consentements.\u00a0
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La personnalisation de l\u2019exp\u00e9rience est \u00e0 tous les \u00e9tages et porte rapidement ses fruits, avec en ligne de mire une am\u00e9lioration significative du Net Promoter Score (NPS).
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Lors de cet atelier vous b\u00e9n\u00e9ficierez du retour d’exp\u00e9rience concret de cet ambitieux projet. Co-anim\u00e9 par Beaumanoir et Business & Decision, vous comprendrez les enjeux-cl\u00e9s du groupe ainsi que les solutions techniques d\u00e9ploy\u00e9es pour y r\u00e9pondre.\u00a0<\/p>

#Retail #btoC<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Mick LEVY\u200b<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Directeur de l'Innovation Business at Business & Decision\u200b<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mick est un acteur engag\u00e9 et un observateur avis\u00e9 du monde de la Data et de l’IA. \u00a0Au sein de Business & Decision, il conseille de nombreuses organisations sur leur strat\u00e9gie digitale ainsi que sur leurs projets de transformation et de valorisation de donn\u00e9es. Depuis pr\u00e8s de 20 ans, il s\u2019est forg\u00e9 une expertise pointue au travers d\u2019exp\u00e9riences multiples et vari\u00e9es men\u00e9es pour des clients de tous les secteurs d\u2019activit\u00e9.<\/p>

Ses conf\u00e9rences, inspir\u00e9es et enthousiasmantes, \u00e9clairent les sujets complexes de fa\u00e7on concr\u00e8te et ne manquent pas de faire r\u00e9agir. La l\u00e9gende dit que ce n’est pas du sang mais de la data qui coule dans ses veines !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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J\u00e9r\u00e9my COUTARD<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Chef de projet RETAIL & DATA CLIENT - Beaumanoir<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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8 ans de projet dans le groupe Beaumanoir en commen\u00e7ant par des sujets SI Finance avec notamment la participation \u00e0 l\u2019impl\u00e9mentation de SAP Fi\/CO<\/span><\/p>

puis plus r\u00e9cemment sur des sujets Retail & CRM avec la mise en place d\u2019un Big Data Client.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tLinkedin<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tLink<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Retour d\u2019exp\u00e9rience : comment le Groupe Beaumanoir hyper-personnalise l\u2019exp\u00e9rience client Salle Business & Decision10h45 – 11h15 Le Groupe Beaumanoir en chiffres, c\u2019est 5 marques (Bonobo, Br\u00e9al, Cache-Cache, Morgan et Scottage), 1 500 points de vente en France, des millions de clients, des centaines de millions de tickets\u2026 et un \u00e9norme volume de donn\u00e9es \u00e0 valoriser […]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3476","post","type-post","status-publish","format-standard","hentry","category-non-classe","entry"],"yoast_head":"\nConf_BD - 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